IDEAS AND INNOVATION

Pi is a Dubai creative agency that specialises in digital experiences for people and places. More…

‘ikono’ at DIFC

Client: DIFC

A pop-up gallery featuring the work of ikonoTV, a 24/7 digital art stream. Part of a series of activations to promote Gate Avenue at DIFC.

‘Love’ at DIFC

Client: DIFC

A typographic illusion that reveals the word ‘Love’ as you walk past. Part of a series of activations to promote Gate Avenue at DIFC.

‘Playroom’ at DIFC

Client: DIFC

A playroom featuring a mix of board games and retro consoles. Part of a series of activations to promote DIFC’s Gate Avenue.

‘The elephant in the room’ at DIFC

Client: DIFC

A (now closed) pop-up podcast studio for guests, tenants and staff of DIFC. Part of a series of activations to promote Gate Avenue at DIFC.

Expo 2020 Dubai

Client: Expo Bureau, Dubai

An immersive room with a 360º CGI and live action film experience to promote Dubai’s bid to host Expo 2020.

MOE at BETT London, 2020

Client: UAE Ministry of Education

A 500 sq.m exhibition stand designed and produced for the UAE Ministry of Education at BETT, the world’s largest technology in Education event.

Uptown Dubai

Client: DMCC, Dubai

An immersive 180º CGI film installation created as part of a teaser launch of DMCC’s Uptown Dubai.

MOE at BETT Abu Dhabi

Client: Ministry of Education, UAE

An immersive 270º LED space showcasing the Ministry of Education’s smart initiatives at BETT, Abu Dhabi.

WAFI mall projection

Client: WAFI, Dubai

A giant projection-mapped show on the Pyramid building at WAFI mall, charting the history and achievements of the UAE.

Discover all that’s possible

Client: Dubai Tourism

A gift-ball giveaway to support Dubai Tourism’s seasonal ‘Discover All That’s Possible’ campaign.

Opera District at Harrods

Client: Emaar, London

A multi-window Harrods window display to promote Emaar’s Opera District.

Treasure Hunt DXB

Client: Meraas, Dubai

An interactive game-based campaign designed to increase engagement and footfall across Meraas’ malls during the Christmas season.

Dubai Motor Show

Client: Dubai World Trade Centre

The official 2014 opening ceremony involving a 3D animation mapped on to a real BMW Z3.

Dubai Shopping Festival 2015

Client: Dubai Tourism

A website created to promote the Dubai Shopping festival, with event listings, maps, offers, competitions and social feeds.

UAE Search & Rescue!

Client: NSRC

A kids’ magazine featuring stories and games about land and sea helicopter rescue missions. Created for the UAE National Search and Rescue Center.

One Za’abeel App

Client: Ithra / ICD

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Ithra’s One Za’abeel development.

Pipers Model Makers

Client: PMM

A new identity and website for London-based Pipers Model Makers; one of Europe’s leading architectural model-making studios.

pipersmodelmakers.co.uk

‘Smart Learning’

Client: UAE Ministry of Education

A collection of short animated films showcasing the UAE Ministry of Education’s central themes.

‘Barakah’

Client: Emirates Nuclear Energy Corporation

A short film showcasing the UAE Peaceful Nuclear Energy Program and the new Barakah plant.

Study in the UAE

Client: UAE Ministry of Education

A short film celebrating education in the United Arab Emirates.

ICD Brookfield Place

Client: ICD Brookfield, Dubai

A fast-paced film that introduces the personality of DIFC’s newest and most advanced office tower.

ENEC 360 – VR films

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films to showcase the United Arab Emirates’ first nuclear energy plant.

ENEC 360 – VR films for kids

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films for kids that explain how electricity is made at the Barakah Nuclear Energy Plant.

City Gallery

Client: Private

A film that introduces a new public centre for planning and urbanism in the UAE.

Bluewaters Island

Client: Meraas, Dubai

An atmospheric first-person 180º film that offers a taste of living on Dubai’s Bluewaters Island.

Dubawi

Client: SHUAA, Dubai

An energetic film that follows three young professionals who live in the Dubai’s ‘Dubawi’ tower and work in nearby DIFC.

Banyan Tree Residence

Client: Sweid & Sweid, Dubai

A short film to promote the character of Dubai’s Banyan Tree-branded development.

Zayed City

Client: Abu Dhabi Urban Planning Council

A CGI and live-action film used to launch the masterplan for Zayed City; a vast project on the outskirts of Abu Dhabi.

‘What’s Next?’ film

Client: DTCM / Dubai Tourism

A short animated film that explores the 2014 technology landscape.

Expo 2020 Dubai media table 2

Client: Expo 2020 Dubai

A hybrid digital surface with a physical model and interactive animated graphics to showcase the final Dubai Expo masterplan.

d3 media table (big)

Client: Dubai Design District

A large hybrid digital surface with a physical model and interactive animated graphics to present the Dubai Design District masterplan.

DEWA media table

Client: DEWA, Dubai

A hybrid digital surface with physical models and interactive animated graphics to present DEWA’s smart technologies.

Expo 2020 Dubai media table

Client: Expo 2020 Dubai

A hybrid digital surface with a physical model and interactive animated graphics to explain the Dubai Expo masterplan.

Dubawi media table

Client: SHUAA, Dubai

A hybrid digital surface with a physical model and interactive animated graphics to present Dubai’s ‘Dubawi’ tower.

Opera District media table

Client: Emaar, Dubai

A hybrid digital surface with physical models and interactive animated graphics to present Emaar’s Opera District.

Maryah Plaza media table

Client: FarGlory / Mubadala, Abu Dhabi

A hybrid digital surface with a physical model and interactive animated graphics to present Al Maryah Island’s Maryah Plaza.

Manhattan West media table

Client: Brookfield, New York

A hybrid digital surface with a physical lobby model and interactive animated graphics to present Manhattan West in New York.

d3 media table (small)

Client: Dubai Design District

A hybrid digital surface with a physical model and interactive animated graphics to present the Dubai Design District masterplan.

Al Erkyah City media table

Client: Ariane, Doha

A hybrid digital surface with physical models and interactive animated graphics to present Doha’s Erkyah City.

Victoria media table

Client: Land Securities, London

A hybrid digital surface with a physical model and interactive animated graphics to present Land Securities’ London Victoria real-estate portfolio.

Al Maryah Central app

Client: Gulf Related, Abu Dhabi

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Gulf Related’s AMC mall.

ICD Brookfield Place app

Client: ICD Brookfield, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s ICD Brookfield Place.

Gate Avenue app

Client: DIFC, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s Gate Avenue.

Yas Island app

Client: Miral, Abu Dhabi

A real-time 3D model of Yas Island used to plan and showcase proposed future visitor attractions on the island.

King’s Cross media table

Client: Argent Group PLC, London

A hybrid digital surface with physical models and interactive animated graphics to present the King’s Cross masterplan.