Pi

Experience design for the built environment

Pi creates visitor centres, exhibitions and immersive experiences that bring places and projects to life. We combine spatial design, storytelling and technology to show what exists, what’s planned and what’s possible.

Work

Showreel

Illuminated architectural model of the Diriyah development

Projection-mapped animated graphics and augmented reality tools for Diriyah, a major cultural destination in the heart of Riyadh.

Client:
Diriyah Company
Location:
Riyadh, KSA
Sector:
Masterplan
Collaborators:
Pipers Model Makers / INK
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Diriyah Company

Dubai Global Connect exhibition pavilion

Design of a 4,000 sq.m. visitor experience for an international marketplace that connects buyers and sellers from around the world.

Client:
Investment Corporation of Dubai
Location:
Dubai, UAE
Sector:
Retail, real estate
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Dubai Global Connect

Interactive energy exhibition with illuminated control displays

A series of immersive films exploring electricity, nuclear energy and the UAE’s Nuclear Energy Plant.

Client:
Emirates Nuclear Energy Company
Location:
Abu Dhabi, UAE
Sector:
Energy
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Emirates Nuclear Energy Company

Visitors watching an immersive earthquake experience

Design of an education centre that teaches earthquake science and safety, along with realistic earthquake simulations up to 7.5 magnitude.

Client:
HES-SO
Location:
Sion, Switzerland
Sector:
Education
Collaborators:
Dr Anne Sauron / INK
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Earthquake Centre, Switzerland

Exhibition for the UAE Ministry of Education

Complete design and delivery of the Ministry’s Edutech events across the Middle East, Far East and Europe.

Client:
UAE Ministry of Education
Location:
Beijing, Seoul, London, GCC
Sector:
Education
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UAE Ministry of Education

Artist painting a detailed mural at ICD Brookfield Place

A dive into the culture of DIFC’s most advanced office tower, ICD Brookfield Place, designed by Foster + Partners.

Client:
ICD Brookfield
Location:
Dubai, UAE
Sector:
Real estate
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ICD Brookfield Place

Interactive architectural media table

A selection of our interactive tables – combining physical scale models with animated graphics, and created in all shapes and sizes – to help communicate developments and masterplans around the world.

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Media tables

One Za’abeel interactive 3D leasing app on an iPad

3D leasing app for a mixed-use development that features two towers connected by the world’s longest cantilever.

Client:
Investment Corporation of Dubai / Ithra
Location:
Dubai
Sector:
Real estate
One Za’abeel — project photograph 2One Za’abeel — project photograph 3One Za’abeel — project photograph 4

One Za’abeel

Visitors in a light-filled architectural atriumVisitors watching an immersive earthquake safety experienceVisitors exploring an interactive Dubai Design District modelWoman watching an immersive filmIlluminated scale model of Masdar City SquareColourful installation at ICD Brookfield PlacePi exhibition and experience design

Big picture. Fine detail.

A new district. A property development. An energy facility. A learning centre. Ambitious projects are hard to explain, whether still taking shape or already part of daily life.

We help people discover a place, step into its story and see what comes next.

Established in London in 1997, Pi is led by creative duo Nicholas Freeman, a graduate of the Royal College of Art, and George Aramouni, a graduate of Politecnico di Milano.

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