Pi

Experience design for the built environment

Pi creates visitor centres, exhibitions and immersive experiences that bring places and projects to life. We combine strategy, storytelling and technology to show what exists, what’s planned and what’s possible.

Work

Showreel

Illuminated architectural model of the Diriyah development

Projection-mapped animated graphics and augmented reality tools for Diriyah, a major cultural destination in the heart of Riyadh.

Client:
Diriyah Company
Location:
Riyadh, KSA
Sector:
Masterplan
Collaborators:
Pipers Model Makers / INK
Service:
Interactive tools
Diriyah Company — project photograph 2Diriyah Company — project photograph 3Diriyah Company — project photograph 4Diriyah Company — project photograph 5Diriyah Company — project photograph 6

Diriyah Company

Dubai Global Connect exhibition pavilion

Design of a 4,000 sq.m. visitor experience for an international marketplace that connects buyers and sellers from around the world.

Client:
Investment Corporation of Dubai
Location:
Dubai, UAE
Sector:
Retail, real estate
Service:
Interactive tools, Film, Interior design
Dubai Global Connect — project photograph 2Dubai Global Connect — project photograph 3Dubai Global Connect — project photograph 4Dubai Global Connect — project photograph 5Dubai Global Connect — project photograph 6Dubai Global Connect — project photograph 7Dubai Global Connect — project photograph 8Dubai Global Connect — project photograph 9

Dubai Global Connect

Interactive energy exhibition with illuminated control displays

A series of immersive films exploring electricity, nuclear energy and the UAE’s Nuclear Energy Plant.

Client:
Emirates Nuclear Energy Company
Location:
Abu Dhabi, UAE
Sector:
Energy
Service:
Interactive tools, Film
Download for iOS
Emirates Nuclear Energy Company — project photograph 2Emirates Nuclear Energy Company — project photograph 3Emirates Nuclear Energy Company — project photograph 4Emirates Nuclear Energy Company — project photograph 5Emirates Nuclear Energy Company — project photograph 6

Emirates Nuclear Energy Company

Visitors watching an immersive earthquake experience

Design of an education centre that teaches earthquake science and safety, along with realistic earthquake simulations up to 7.5 magnitude.

Client:
HES-SO
Location:
Sion, Switzerland
Sector:
Education
Collaborators:
Dr Anne Sauron / INK
Service:
Interactive tools, Film, Interior design
Earthquake Centre, Switzerland — project photograph 2Earthquake Centre, Switzerland — project photograph 3Earthquake Centre, Switzerland — project photograph 4Earthquake Centre, Switzerland — project photograph 5Earthquake Centre, Switzerland — project photograph 6Earthquake Centre, Switzerland — project photograph 7Earthquake Centre, Switzerland — project photograph 8

Earthquake Centre, Switzerland

Exhibition for the UAE Ministry of Education

Complete design and delivery of the Ministry’s Edutech events across the Middle East, Far East and Europe.

Client:
UAE Ministry of Education
Location:
Beijing, Seoul, London, GCC
Sector:
Education
Service:
Exhibition design
UAE Ministry of Education — project photograph 2UAE Ministry of Education — project photograph 3UAE Ministry of Education — project photograph 4UAE Ministry of Education — project photograph 5UAE Ministry of Education — project photograph 6UAE Ministry of Education — project photograph 7

UAE Ministry of Education

Artist painting a detailed mural at ICD Brookfield Place

A dive into the culture of DIFC’s most advanced office tower, ICD Brookfield Place, designed by Foster + Partners.

Client:
ICD Brookfield
Location:
Dubai, UAE
Sector:
Real estate
Service:
Interactive tools
ICD Brookfield Place — project photograph 2ICD Brookfield Place — project photograph 3ICD Brookfield Place — project photograph 4ICD Brookfield Place — project photograph 5ICD Brookfield Place — project photograph 6ICD Brookfield Place — project photograph 7

ICD Brookfield Place

Interactive architectural media table

A selection of our interactive tables – combining physical scale models with animated graphics, and created in all shapes and sizes – to help communicate developments and masterplans around the world.

Media tables — project photograph 2Media tables — project photograph 3Media tables — project photograph 4Media tables — project photograph 5Media tables — project photograph 6Media tables — project photograph 7Media tables — project photograph 8Media tables — project photograph 9Media tables — project photograph 10Media tables — project photograph 11

Media tables

One Za’abeel interactive 3D leasing app on an iPad

3D leasing app for a mixed-use development that features two towers connected by the world’s longest cantilever.

Client:
Investment Corporation of Dubai / Ithra
Location:
Dubai
Sector:
Real estate
Service:
Interactive tools
One Za’abeel — project photograph 2One Za’abeel — project photograph 3One Za’abeel — project photograph 4

One Za’abeel

Visitors in a light-filled architectural atriumVisitors watching an immersive earthquake safety experienceVisitors exploring an interactive Dubai Design District modelWoman watching an immersive filmIlluminated scale model of Masdar City SquareColourful installation at ICD Brookfield PlacePi exhibition and experience design

Big picture. Up close.

A new district. A property development. An energy facility. A learning centre. Big projects are hard to describe and harder to picture, whether they are still on the drawing board or already part of daily life.

We make them clear. We show people where they are going, introduce them to the story and let them see what is around the corner. Clients get something real to put in front of customers who lean in, buyers who commit and investors who back the idea.

Pi started in London in 1997. Nicholas Freeman (Royal College of Art) and George Aramouni (Politecnico di Milano) lead it.

Pi client logos