IDEAS AND INNOVATION

Pi is a Dubai-based agency that specialises in digital products, creative content and original experiences for people and places. More…

Discover all that’s possible

Client: Dubai Tourism

A ‘gift ball’ concept to support Dubai Tourism’s seasonal ‘Discover All That’s Possible’ campaign.

Opera District at Harrods

Client: Emaar, London

An innovative Harrods window display to promote Emaar’s Opera District.

Uptown Dubai

Client: DMCC, Dubai

An immersive 180º CGI film installation created as part of a teaser launch of Uptown Dubai.

Ministry of Education stand

Client: Ministry of Education, UAE

An immersive 270º LED space showcasing the Ministry of Education's smart initiatives at BETT, Abu Dhabi.

Treasure Hunt DXB

Client: Meraas, Dubai

An interactive game-based campaign designed to increase engagement and footfall across Meraas’ malls during the Christmas season.

Dubai Motor Show

Client: Dubai World Trade Centre

The official 2014 opening ceremony involving a 3D animation mapped on to a real BMW Z3.

Expo 2020 Dubai

Client: Expo Bureau, Dubai

An immersive room with a 360º CGI and live action film experience to promote Dubai’s bid to host Expo 2020.

Dubai Shopping Festival 2015

Client: Dubai Tourism

A website created to promote the Dubai Shopping festival, with event listings, maps, offers, competitions and social feeds.

‘The elephant in the room’

Client: DIFC

A free-to-use podcast studio for guests, tenants and staff of DIFC. Part of a series of activations to promote Gate Avenue.

WAFI mall projection

Client: WAFI, Dubai

A giant projection-mapping on the Pyramid building at WAFI mall, charting the history and achievements of the UAE.

Gate Avenue ‘Playroom’

Client: DIFC

A free-to-use playroom featuring a mix of board games and retro consoles. Part of a series of activations to promote DIFC's Gate Avenue.

Study in the UAE

Client: UAE Ministry of Education

A short film celebrating education in the United Arab Emirates.

‘Smart Learning’

Client: UAE Ministry of Education

A collection of short animated films introducing the Ministry's central themes; 'Curriculum', 'Smart Learning' and 'Data Centre'.

Expo 2020 Dubai media table 2

Client: Expo 2020 Dubai

A 3x2m hybrid surface with a physical model and interactive animated graphics to explain the final Expo masterplan.

ENEC 360 – VR films for kids

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films for kids that explain how electricity is made at the Barakah Nuclear Energy Plant.

ICD Brookfield Place

Client: ICD Brookfield, Dubai

A fast-paced film that introduces the character and culture of DIFC's newest and most advanced office tower.

Dubawi

Client: SHUAA, Dubai

An energetic film that follows three young professionals who live in the Dubawi tower and work nearby.

Banyan Tree Residence

Client: Sweid & Sweid, Dubai

A short film about the lush gardens and unique hotel-style facilities of the Banyan Tree-branded development.

Manhattan West media table

Client: Brookfield, New York

A 2x1m hybrid surface with a physical lobby model and interactive animated graphics to present Manhattan West in New York.

ENEC 360 – VR films

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films to showcase the United Arab Emirates’ first nuclear energy plant and the technology that underpins it.

Bluewaters Island

Client: Meraas, Dubai

An atmospheric first-person 180º film that offers a taste of living on Bluewaters Island. Created with CGI and live action.

City Gallery

Client: Private

A film that introduces a new public centre for planning and urbanism in the UAE.

Zayed City

Client: Abu Dhabi Urban Planning Council

A CGI and live-action film used to launch the masterplan for Zayed City; a vast project on the outskirts of Abu Dhabi.

‘What’s Next?’ film

Client: DTCM / Dubai Tourism

An animated film that explores the 2014 technology landscape.

ICD Brookfield Place app

Client: ICD Brookfield, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s ICD Brookfield Place.

d3 media table (big)

Client: Dubai Design District

A 5x5m hybrid surface with a physical model and interactive animated graphics to explain the workings of the d3 masterplan.

Al Maryah Central app

Client: Gulf Related, Abu Dhabi

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Gulf Related’s AMC mall.

Expo 2020 Dubai media table

Client: Expo 2020 Dubai

A 2x1m hybrid surface with a physical model and interactive animated graphics to explain the Expo masterplan.

Dubawi media table

Client: SHUAA, Dubai

A 2x1m hybrid surface with a physical model and interactive animated graphics to present the 82 floor tower.

d3 media table (small)

Client: Dubai Design District

A 2x1m hybrid surface with a physical model and interactive animated graphics to present the d3 masterplan.

Gate Avenue app

Client: DIFC, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s Gate Avenue.

DEWA media table

Client: DEWA, Dubai

A 4x3m hybrid surface with physical models and interactive animated graphics to present DEWA’s smart technologies.

Victoria media table

Client: Land Securities, London

A 3x2m hybrid surface with a physical model and interactive animated graphics to present Land Securities’ Victoria portfolio.

King’s Cross media table

Client: Argent Group PLC, London

A 3x2m hybrid surface with physical models and interactive animated graphics to present the King's Cross masterplan.

Yas Island app

Client: Miral, Abu Dhabi

A real-time 3D model of Yas Island used to plan and showcase proposed future visitor attractions on the island.

Maryah Plaza media table

Client: FarGlory / Mubadala, Abu Dhabi

A 2x1m hybrid oval surface with a physical model and interactive animated graphics to present Al Maryah Island's Maryah Plaza.

Opera District media table

Client: Emaar, Dubai

A 2x1m hybrid surface with physical models and interactive animated graphics to present Emaar’s Opera District.

Al Erkyah City media table

Client: Ariane, Doha

A 2x2m hybrid surface with physical models and interactive animated graphics to present Doha’s Erkyah City.