IDEAS AND INNOVATION

Pi is a creative agency based in Dubai that specialises in original space design, film and interactive media. With more than 20 years working with partners across continents, languages and cultures, we bring ideas to life with innovative technology and exceptional design. More…

DGC visitor centre

Client: ICD

A complete design solution for Dubai Global Connect’s new 4,000 sq.m. visitor centre, including interior fit-out, films, digital tools and printed material.

dubaiglobalconnect.com

‘ikono’ at DIFC

Client: DIFC

A pop-up gallery featuring the work of ikonoTV, a 24/7 digital art stream. Part of a series of activations to promote Gate Avenue at DIFC.

‘Love’ at DIFC

Client: DIFC

A typographic illusion that reveals the word ‘Love’ as you walk past. Part of a series of activations to promote Gate Avenue at DIFC.

‘Playroom’ at DIFC

Client: DIFC

A playroom featuring a mix of board games and retro consoles. Part of a series of activations to promote DIFC’s Gate Avenue.

‘The elephant in the room’ at DIFC

Client: DIFC

A (now closed) pop-up podcast studio for guests, tenants and staff of DIFC. Part of a series of activations to promote Gate Avenue at DIFC.

Expo 2020 Dubai

Client: Expo Bureau, Dubai

An immersive room with a 360º CGI and live action film experience to promote Dubai’s bid to host Expo 2020.

MOE at BETT London, 2020

Client: UAE Ministry of Education

A 500 sq.m exhibition stand designed and produced for the UAE Ministry of Education at BETT, the world’s largest technology in Education event.

Uptown Dubai

Client: DMCC, Dubai

An immersive 180º CGI film installation created as part of a teaser launch of DMCC’s Uptown Dubai.

MOE at BETT Abu Dhabi

Client: Ministry of Education, UAE

An immersive 270º LED space showcasing the Ministry of Education’s smart initiatives at BETT, Abu Dhabi.

WAFI mall projection

Client: WAFI, Dubai

A giant projection-mapped show on the Pyramid building at WAFI mall, charting the history and achievements of the UAE.

Discover all that’s possible

Client: Dubai Tourism

A gift-ball giveaway to support Dubai Tourism’s seasonal ‘Discover All That’s Possible’ campaign.

Opera District at Harrods

Client: Emaar, London

A multi-window Harrods window display to promote Emaar’s Opera District.

Treasure Hunt DXB

Client: Meraas, Dubai

An interactive game-based campaign designed to increase engagement and footfall across Meraas’ malls during the Christmas season.

Dubai Motor Show

Client: Dubai World Trade Centre

The official 2014 opening ceremony involving a 3D animation mapped on to a real BMW Z3.

Dubai Shopping Festival 2015

Client: Dubai Tourism

A website created to promote the Dubai Shopping festival, with event listings, maps, offers, competitions and social feeds.

Dubai Global Connect

Client: Investment Corporation of Dubai

A launch film for Dubai Global Connect, a 1 million sq.m. wholesale market that brings together buyers and sellers from all over the world.

UAE Search & Rescue!

Client: NSRC

A kids’ magazine featuring stories and games about land and sea helicopter rescue missions. Created for the UAE National Search and Rescue Center.

One Za’abeel App

Client: Ithra / ICD

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Ithra’s One Za’abeel development.

‘Barakah’

Client: Emirates Nuclear Energy Corporation

A short film showcasing the UAE Peaceful Nuclear Energy Program and the new Barakah plant.

‘Smart Learning’

Client: UAE Ministry of Education

A collection of short animated films showcasing the UAE Ministry of Education’s central themes.

Study in the UAE

Client: UAE Ministry of Education

A short film celebrating education in the United Arab Emirates.

ICD Brookfield Place

Client: ICD Brookfield, Dubai

A fast-paced film that introduces the personality of DIFC’s newest and most advanced office tower.

ENEC 360 – VR films

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films to showcase the United Arab Emirates’ first nuclear energy plant.

ENEC 360 – VR films for kids

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films for kids that explain how electricity is made at the Barakah Nuclear Energy Plant.

City Gallery

Client: Private

A film that introduces a new public centre for planning and urbanism in the UAE.

Bluewaters Island

Client: Meraas, Dubai

An atmospheric first-person 180º film that offers a taste of living on Dubai’s Bluewaters Island.

Dubawi

Client: SHUAA, Dubai

An energetic film that follows three young professionals who live in the Dubai’s ‘Dubawi’ tower and work in nearby DIFC.

Banyan Tree Residence

Client: Sweid & Sweid, Dubai

A short film to promote the character of Dubai’s Banyan Tree-branded development.

Zayed City

Client: Abu Dhabi Urban Planning Council

A CGI and live-action film used to launch the masterplan for Zayed City; a vast project on the outskirts of Abu Dhabi.

‘What’s Next?’ film

Client: DTCM / Dubai Tourism

A short animated film that explores the 2014 technology landscape.

Pipers Model Makers

Client: PMM

A new identity and website for London-based Pipers Model Makers; one of Europe’s leading architectural model-making studios.

pipersmodelmakers.co.uk

Expo 2020 Dubai media table 2

Client: Expo 2020 Dubai

A hybrid digital surface with a physical model and interactive animated graphics to showcase the final Dubai Expo masterplan.

d3 media table (big)

Client: Dubai Design District

A large hybrid digital surface with a physical model and interactive animated graphics to present the Dubai Design District masterplan.

DEWA media table

Client: DEWA, Dubai

A hybrid digital surface with physical models and interactive animated graphics to present DEWA’s smart technologies.

Expo 2020 Dubai media table

Client: Expo 2020 Dubai

A hybrid digital surface with a physical model and interactive animated graphics to explain the Dubai Expo masterplan.

Dubawi media table

Client: SHUAA, Dubai

A hybrid digital surface with a physical model and interactive animated graphics to present Dubai’s ‘Dubawi’ tower.

Opera District media table

Client: Emaar, Dubai

A hybrid digital surface with physical models and interactive animated graphics to present Emaar’s Opera District.

Maryah Plaza media table

Client: FarGlory / Mubadala, Abu Dhabi

A hybrid digital surface with a physical model and interactive animated graphics to present Al Maryah Island’s Maryah Plaza.

Manhattan West media table

Client: Brookfield, New York

A hybrid digital surface with a physical lobby model and interactive animated graphics to present Manhattan West in New York.

d3 media table (small)

Client: Dubai Design District

A hybrid digital surface with a physical model and interactive animated graphics to present the Dubai Design District masterplan.

Al Erkyah City media table

Client: Ariane, Doha

A hybrid digital surface with physical models and interactive animated graphics to present Doha’s Erkyah City.

Victoria media table

Client: Land Securities, London

A hybrid digital surface with a physical model and interactive animated graphics to present Land Securities’ London Victoria real-estate portfolio.

Al Maryah Central app

Client: Gulf Related, Abu Dhabi

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Gulf Related’s AMC mall.

ICD Brookfield Place app

Client: ICD Brookfield, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s ICD Brookfield Place.

Gate Avenue app

Client: DIFC, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s Gate Avenue.

Yas Island app

Client: Miral, Abu Dhabi

A real-time 3D model of Yas Island used to plan and showcase proposed future visitor attractions on the island.

King’s Cross media table

Client: Argent Group PLC, London

A hybrid digital surface with physical models and interactive animated graphics to present the King’s Cross masterplan.