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THE IMAGINATIVE APPLICATION OF IDEAS, ART AND TECHNOLOGY

Pi is a creative agency that specialises in digital experience design for the built environment. More…

INTERACTIVE

Media tables

3D and VR/AR mixed reality

Apps, websites and microsites

EXPERIENCE

Events

Activations and installations

Campaigns

FILM

CGI and live action

180º immersive

360º VR

IDENTITY

Naming

Identity and systems

Messaging

WAFI mall projection

Client: WAFI, Dubai

A giant projection-mapping on the Pyramid building at WAFI mall, charting the history and achievements of the UAE.

Discover all that’s possible

Client: Dubai Tourism

A ‘gift ball’ concept to support Dubai Tourism’s seasonal ‘Discover All That’s Possible’ campaign.

Opera District at Harrods

Client: Emaar, London

An innovative Harrods window display to promote Emaar’s Opera District.

Uptown Dubai

Client: DMCC, Dubai

An immersive 180º CGI film installation created as part of a teaser launch of Uptown Dubai.

Ministry of Education stand

Client: Ministry of Education, UAE

An immersive 270º LED space showcasing the Ministry of Education's smart initiatives at BETT, Abu Dhabi.

Treasure Hunt DXB

Client: Meraas, Dubai

An interactive game-based campaign designed to increase engagement and footfall across Meraas’ malls during the Christmas season.

Dubai Motor Show

Client: Dubai World Trade Centre

The official 2014 opening ceremony involving a 3D animation mapped on to a real BMW Z3.

Expo 2020 Dubai

Client: Expo Bureau, Dubai

An immersive room with a 360º CGI and live action film experience to promote Dubai’s bid to host Expo 2020.

Dubai Shopping Festival 2015

Client: Dubai Tourism

A website created to promote the Dubai Shopping festival, with event listings, maps, offers, competitions and social feeds.

‘Smart Learning’

Client: Ministry of Education, UAE

A collection of short animated films introducing the Ministry's central themes; 'Curriculum', 'Smart Learning' and 'Data Centre'.

Expo 2020 Dubai media table 2

Client: Expo 2020 Dubai

A 3x2m hybrid surface with a physical model and interactive animated graphics to explain the final Expo masterplan.

ENEC 360 – VR films for kids

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films for kids that explain how electricity is made at the Barakah Nuclear Energy Plant.

ICD Brookfield Place

Client: ICD Brookfield, Dubai

A fast-paced film that introduces the character and culture of DIFC's newest and most advanced office tower.

Dubawi

Client: SHUAA, Dubai

An energetic film that follows three young professionals who live in the Dubawi tower and work nearby.

Banyan Tree Residence

Client: Sweid & Sweid, Dubai

A short film about the lush gardens and unique hotel-style facilities of the Banyan Tree-branded development.

Manhattan West media table

Client: Brookfield, New York

A 2x1m hybrid surface with a physical lobby model and interactive animated graphics to present Manhattan West in New York.

Al Maryah Central app

Client: Gulf Related, Abu Dhabi

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of Gulf Related’s AMC mall.

ENEC 360 – VR films

Client: Emirates Nuclear Energy Corporation, Abu Dhabi

A collection of interactive VR films to showcase the United Arab Emirates’ first nuclear energy plant and the technology that underpins it.

Bluewaters Island

Client: Meraas, Dubai

An atmospheric first-person 180º film that offers a taste of living on Bluewaters Island. Created with CGI and live action.

City Gallery

Client: Private

A film that introduces a new public centre for planning and urbanism in the UAE.

Zayed City

Client: Abu Dhabi Urban Planning Council

A CGI and live-action film used to launch the masterplan for Zayed City; a vast project on the outskirts of Abu Dhabi.

‘What’s Next?’ film

Client: DTCM / Dubai Tourism

An animated film that explores the 2014 technology landscape.

ICD Brookfield Place app

Client: ICD Brookfield, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s ICD Brookfield Place.

d3 media table (big)

Client: Dubai Design District

A 5x5m hybrid surface with a physical model and interactive animated graphics to explain the workings of the d3 masterplan.

Expo 2020 Dubai media table

Client: Expo 2020 Dubai

A 2x1m hybrid surface with a physical model and interactive animated graphics to explain the Expo masterplan.

Dubawi media table

Client: SHUAA, Dubai

A 2x1m hybrid surface with a physical model and interactive animated graphics to present the 82 floor tower.

d3 media table (small)

Client: Dubai Design District

A 2x1m hybrid surface with a physical model and interactive animated graphics to present the d3 masterplan.

Gate Avenue app

Client: DIFC, Dubai

An interactive leasing tool with maps, floorplans and an advanced real-time 3D model of DIFC’s Gate Avenue.

DEWA media table

Client: DEWA, Dubai

A 4x3m hybrid surface with physical models and interactive animated graphics to present DEWA’s smart technologies.

Victoria media table

Client: Land Securities, London

A 3x2m hybrid surface with a physical model and interactive animated graphics to present Land Securities’ Victoria portfolio.

King’s Cross media table

Client: Argent Group PLC, London

A 3x2m hybrid surface with physical models and interactive animated graphics to present the King's Cross masterplan.

Yas Island app

Client: Miral, Abu Dhabi

A real-time 3D model of Yas Island used to plan and showcase proposed future visitor attractions on the island.

Maryah Plaza media table

Client: FarGlory / Mubadala, Abu Dhabi

A 2x1m hybrid oval surface with a physical model and interactive animated graphics to present Al Maryah Island's Maryah Plaza.

Opera District media table

Client: Emaar, Dubai

A 2x1m hybrid surface with physical models and interactive animated graphics to present Emaar’s Opera District.

Al Erkyah City media table

Client: Ariane, Doha

A 2x2m hybrid surface with physical models and interactive animated graphics to present Doha’s Erkyah City.

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